With the rise of the internet marketing techniques have evolved tremendously. More than half of the consumers discover business and companies through social media news feeds today. Marketing is the integral part of any company, hence the need for digital marketers is always in high demand. In this course, you can learn the basics of all digital marketing techniques with a step by step guide for those looking to learn new skills or hone existing ones. The course is an excellent choice to learn about the role of websites, texts and media, Search Engine Optimization (SEO), Google Ads, Facebook, Instagram, LinkedIn, YouTube and Email Marketing in the digital marketing world. Making you capable of performing all of the digital marketing techniques is the primary focus of this course.
The digital advertising industry across India had a market size of around 47 billion in 2015, which only went up to have a market size of around 199 billion in the financial year 2020. This figure is projected to go up to 539 billion rupees by the financial year 2024, indicating a massive growth in the digital advertising segment. This showcases that a lot of money is being invested into these digital channels today which consequently means that digital marketing activities are being used extensively. To execute these activities effectively, the industries are on constant lookout for skilled professionals in digital marketing across the Globe