Digital Marketing

Digital Marketing Made Simple for Beginners

  • (1 ratings) 318 students enrolled

Course Overview

With the rise of the internet marketing techniques have evolved tremendously. More than half of the consumers discover business and companies through social media news feeds today. Marketing is the integral part of any company, hence the need for digital marketers is always in high demand. In this course, you can learn the basics of all digital marketing techniques with a step by step guide for those looking to learn new skills or hone existing ones. The course is an excellent choice to learn about the role of websites, texts and media, Search Engine Optimization (SEO), Google Ads, Facebook, Instagram, LinkedIn, YouTube and Email Marketing in the digital marketing world. Making you capable of performing all of the digital marketing techniques is the primary focus of this course.

Scope of Digital Marketing

The digital advertising industry across India had a market size of around 47 billion in 2015, which only went up to have a market size of around 199 billion in the financial year 2020. This figure is projected to go up to 539 billion rupees by the financial year 2024, indicating a massive growth in the digital advertising segment. This showcases that a lot of money is being invested into these digital channels today which consequently means that digital marketing activities are being used extensively.    To execute these activities effectively, the industries are on constant lookout for skilled professionals in digital marketing across the Globe

1. What are the requirements?

  • Basic knowledge in using digital tools

2. What am I going to get from this course?

  • Learn how to promote a business online.
  • Will make the students feel high confidence in doing a career in digital marketing

3. Who this course is for?

  • Students who are doing their major educational course
  • Degree pass outs who want to make a digital marketing career.
  • Employees working in the marketing department who wants to do digital marketing for their company.
  • Professionals who want to switch their career to digital marketing
  • Entrepreneurs and business owners who want to do digital marketing themselves.
  • Anyone who wants to start a business in the future and promote the business himself

About the Author

  • After completing his engineering in Computer Science, Shahan has been working in the Digital Marketing field for over 10 years and still counting. He has worked in different geographies and has honed different roles within the Digital Marketing career path. Currently, he is working as a Digital Marketing lead in one among the large hub companies.

Course Curriculum

Introduction

Text Contents

  • Text Content Formation
     
  • Generating Catchy Titles
     

Media Contents

  • Basic Graphic Design
     
  • Basic Text Designing
     
  • Design Case Study
     

Website Development

  • Domain Hosting Emails
     
  • Different Website Types
     
  • Web Development Steps
     
  • Creating Basic Website
     

SEO

  • About Search Engines
     
  •  
  • Basic SEO Tips
     
  • More SEO Tips
     
  • Technical SEO Tips
     
  • SEO Blogging Ways
     
  • SEO URL Optimization
     
  • SEO Keyword Intentions
     
  • Google Analytics Tools
     
  • Search Console Tool
     
  • Google Keyword Tool
     
  • More SEO Tools
     
  • SEO Investments
     

Google Ads

  • Google Ad Goals
     
  • Google Ads Account
     
  • Google Display Ads
     
  • Google Search Ads
     
  • Google Call Ads
     

Facebook Marketing

  • Introduction to Facebook
     
  • Creating Facebook Page
     
  • Facebook Page Types
     
  • Facebook Action Buttons
     
  • Facebook Page Settings
     
  • Facebook Post Options
     
  • Facebook Posts Examples
     
  • Facebook Ads Manager
     
  • Facebook Campaign Reporting
     
  • Facebook Audience Targeting
     
  • Facebook Ads Center
     

Instagram Marketing

  • Instagram Growth Statistics
     
  • Instagram Ads Creation
     
  • Working Instagram Industries
     
  • Instagram Ad Types
     

LinkedIn Marketing

  • Introduction to LinkedIn
     
  • Company Page Functions
     
  • LinkedIn Post Options
     
  • LinkedIn Ad Goals
     
  • LinkedIn Ad Hierarchy
     
  • LinkedIn Tag Installation
     
  • Creating LinkedIn Ads
     
  • More LinkedIn Ads
     
  • LinkedIn Audience Creation
     
  • LinkedIn Campaign Creation
     
  • LinkedIn Campaign Editing
     
  • LinkedIn Post Examples
     

YouTube Marketing

  • YouTube Channel Customization
     
  • YouTube Influence Ads
     
  • YouTube Sequence Ads
     
  • YouTube Shopping Ads
     

Email Marketing

  • Email Marketing Basics
     
  • Email Domain Verification
     
  • Growbots Emailing Tool
     
  • Mailchimp Email Tool
     
  • ZoomInfo Database Tool
     

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